- egocasting
- pp.Reading, watching, and listening only to media that reflect one's own tastes or opinions.— egocast n., v.— egocaster n.Example Citations:Not only are we acquiring our information from new places but we are taking it pretty much on our own terms. The magazine Wired recently defined the word "egocasting" as "the consumption of on-demand music, movies, television, and other media that cater to individual and not mass-market tastes." The news, too, is now getting to be on-demand.— Joseph Epstein, "Are newspapers doomed?," Commentary, January 1, 2006As technology advances, McLaren and Roxburgh said, communication among diverse people risks becoming more narrow and fragmented — "from broadcast to 'narrowcast' to 'egocast.' "— Jim Steinberg, "330 clergy attend local forum," The Fresno Bee, February 25, 2005First Use:The remote control shifted power to the individual, and the technologies that have embraced this principle in its wake — the Walkman, the Video Cassette Recorder, Digital Video Recorders such as TiVo, and portable music devices like the iPod — have created a world where the individual's control over the content, style, and timing of what he consumes is nearly absolute. ...By giving us the illusion of perfect control, these technologies risk making us incapable of ever being surprised. They encourage not the cultivation of taste, but the numbing repetition of fetish. And they contribute to what might be called "egocasting," the thoroughly personalized and extremely narrow pursuit of one's personal taste.— Christine Rosen, "The Age of Egocasting," The New Atlantis, Fall 2004/Winter 2005Notes:There's a second sense of this word that means "an ego-driven broadcast":Yet while videoconferencing technology has made inroads in medicine and education, its adoption by business largely has been limited to what some in the industry call "egocasting" — the use of video presentations from the chief executive to signal an important message.— Michael Totty, "Technology (A Special Report)," The Wall Street Journal, September 12, 2005Related Words: Categories:
New words. 2013.
